Role profile

Senior Business Advisor with business insight and technical depth

Customers often know where work gets stuck. The challenge is deciding what needs to change, which systems need to work together and where an investment will create the most value. Over nearly 30 years working with software, customers and leadership, I have helped clarify those questions. As a business owner, I was responsible for customer dialogue, technical delivery and the finances behind it. I would like to apply that experience as a Senior Business Advisor in a company that helps customers make sound technology decisions.

I understand the decisions customers face

When a company considers a new solution, technology is only part of the decision. The investment needs to fit the budget. Employees need to be able to use the solution. Existing systems need to keep up, and someone needs to take responsibility for operations afterwards.

As a business owner, I have faced those considerations myself. At Modified Solutions, I was responsible for customers, employees, priorities and delivery. With avecdo, I followed a SaaS product from idea to daily use at around 1,500 webshops. That has given me respect for the difference between a good idea and a solution that a company can actually benefit from.

In customer conversations, I use that experience to bring out the key questions. Which problem wastes time or causes errors? Who will be affected by a change? What is urgent, and what can wait? That provides a better basis for choosing where to start.

From customer needs to a useful basis for decisions

My experience includes projects where a customer needed to improve a workflow. The task was to understand the need with the people responsible on the customer side and make it clear enough for specialists to take forward.

In a Senior Business Advisor role, I would use that approach in conversations, workshops and preliminary analysis. A workshop should end with something the customer can use: a shared understanding of the problem, the main options and an agreement on the next step.

A sound basis for decisions should show what the customer can do, what the solution depends on and where knowledge is still missing. A prioritised plan should also make clear who owns the next decisions. The customer can then make an informed choice, and the specialists involved know what they need to contribute.

Read about my experience with needs analysis and software delivery.

Processes, data and systems need to work together

A challenge in one department may have its cause elsewhere. Missing information in the finance system may originate in the webshop. A slow service process may result from employees having to enter the same information several times.

I have worked on integrations between webshops, finance and ERP systems and customers' other platforms, including Microsoft Dynamics, Business Central, SAP and e-conomic. I start with the workflow: where does data originate, who uses it and what needs to happen to it along the way?

That makes it possible to assess whether the need is best met through a process change, an existing standard feature, an integration or development. That choice needs to be made with the relevant specialists, considering the total cost of using and maintaining the solution.

Read more about ERP, APIs and system integrations.

AI needs to work in everyday tasks

I have introduced AI into developers' work and helped them use the tools for analysis, breaking down tasks, implementation and review. That experience has made me interested in how a new possibility becomes a way of working that people can use and take responsibility for.

When a customer considers AI, I would start with the specific task. What information is involved? How can the result be checked? Who will use it? And what should a limited trial demonstrate before it makes sense to proceed?

That leaves room to explore possibilities and learn from them. Quality, confidentiality and responsibility need to be part of the assessment from the start.

Read about my practical experience with AI in business and organisations.

The recommendation needs to hold up when the solution goes live

My background includes hosting, server operations, capacity, backup and redundancy. That is why I also take an interest in the foundations a new solution needs.

Which integrations are necessary? Can operations support the need? Who is responsible if something fails? I would clarify those questions with infrastructure and solution specialists, so the customer's plan fits together across disciplines.

I have been used to working between the customer and the people responsible for delivery. That has taught me to be careful about expectations, scope and the decisions needed along the way. Working with sales and delivery, I can help ensure that what the customer is promised can also be delivered.

Read about my customer responsibility in IT delivery.

A permanent role with responsibility for customers and advisory work

I want to apply my experience within one company over time. A Senior Business Advisor role is relevant because customer dialogue, business understanding and collaboration with specialists have been a substantial part of my work for many years.

I can contribute a business owner's perspective on finances and priorities, technical understanding and experience helping people work together on a solution. I enjoy asking questions, making options understandable and following up so that an agreement turns into action.

If you need a Senior Business Advisor who can understand the customer's business and take the conversation forward with specialists, I would welcome a discussion about the role. Contact me about a Senior Business Advisor role.

Cases and experience behind the role

Evidence

My leadership style in recommendations

“As a leader, Tom gives a great deal of freedom with responsibility. He trusts that people can take responsibility for their own work, come up with ideas and suggestions, and find solutions.”

Translated from Danish

Kirsten Ellgaard
Product Owner, avecdo ApS
Has reported to Tom since February 2023

Read the full recommendation: Kirsten Ellgaard
“From my experience working with Tom, I consider him a strong leader and a great communicator.”

Kristián Palovic
Former full-stack web developer at Modified Solutions
Worked with Tom from 2021 to 2025

Read the full recommendation: Kristián Palovic

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